PR firm takes natural approach to pet food (From Tewkesbury Admag)

PR firm takes natural approach to pet food

3:15pm Monday 1st March 2010

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WORCESTER-based PR and marketing agency Marketing IQ has won the PR and marketing work for up-and-coming pet food brand Natural Instinct, which bases products on a raw food approach.

The company, founded by former chef Michael McVay and former lawyer and businessman David Brock, has formulated premium dog food recipes, prepared fresh from natural ingredients such as meat, bones, vegetables and fruit, with no artificial additives or preservatives. The products also do not contain wheat, grain or other fillers generally found in commercial dog foods.

This is the second pet food company that Marketing IQ has worked for, having been employed by Midlands-based premium pet food company Fish4Dogs.

Director Angela Baker said: “We are delighted to have won such an exciting contract. Marketing IQ is rapidly expanding its expertise in this market and we are glad to be promoting companies which actively encourage pet owners to feed their animals a healthy and balanced diet.”

Natural Instinct, which is based in Surrey, will exhibit at Crufts from Thursday to Sunday, March 11 to 14. It will launch two new products, natural tripe and natural weaning – and introduce visitors to its puppy and breeder initiatives.

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