Jo pours her heart into new venture

First published in Business by

A WORCESTERSHIRE entrepreneur has turned a lifelong passion for fine china into a business opportunity.

Businesswoman and bone china collector Jo Beacham has unveiled More Tea Vicar, a venture which will see the new Bewdley-based firm hiring out rare collections of vintage bone china for special occasions such as anniversaries, weddings and garden parties.

The 250-piece collection, which includes intricate 1940s tiered cake stands and rare tea sets, has been built up by Mrs Beacham since the 1980s and the 41-year-old hopes her idea will capture the imagination of event managers and those organising a special celebration.

Mrs Beacham said: “I have been passionate about collecting unique pieces of fine china since I was a little girl and some of my fondest memories are of my grandmother’s cherished tea sets.

“It’s a passion that has stayed with me and over the years I have managed to handpick a treasure trove of sets and one-off British-made pieces. There are lots of elegant and interesting pieces within my collection. So instead of them hidden away in boxes, I felt I could turn them into a credible business by making all the pieces available for hire.

“I have always been involved in running events and know how hard it can be to find quality suppliers and something a little different.

“More Tea Vicar is a unique service and one I hope will capture the imagination of people who are organising special celebrations, garden parties, weddings and even media or corporate events.”

The service can cater for up to 60 people. Further details are available at or by calling 01299 403763.


Post a comment

Remember you are personally responsible for what you post on this site and must abide by our site terms. Do not post anything that is false, abusive or malicious. If you wish to complain, please use the ‘report this post’ link.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree