NURSERY staff have called for drivers to kill their speed after a driver crashed into a nearby business.
Two weeks ago, a driver was arrested on suspicion of drink driving after he crashed into Vic Haines Transport on Station Road in Pershore, causing 'significant' damage to the building.
Bright Beginnings Day Nursery management have previously complained to the police about the need to introduce traffic calming measures.
Lisa Foster, manager of the nursery said: "We have complained to the police before, not many drivers do 30 (miles an hour) along here when they come over the railway bridge from Pinvin into Pershore.
"When we have complained to the local police before they have done speed checks but that helps for a couple of days until people realise that they are no longer there again.
"It is right next to an industrial estate so lots of lorries go down there as well.
"We would love a speed camera to be there or even a sign reminding people that there is a nursery here. The school on the same road has faced the same problems."
Local resident Chris Tippin has previously complained about speed on the road, and added after the crash: "It's only a matter of time before someone is hurt or killed.
"Children walk this route to school every day.
"There are no traffic calming measures, no speed limit outside school and lots of new houses being built, the road cannot cope with the volume of traffic."
A West Mercia Police spokesman said: "Police were called to a report of a vehicle collision with a premises on Station Road in Pershore on 4 May at 1:35am.
"A 32-year-old man from Pershore was arrested on suspicion of drink driving and was later released."
The spokesman added that as there is no evidence that this incident was a speeding offence, they would not comment on the need for traffic calming measures along the road.
A Vic Haines Transport spokesman did not want to comment, only confirming that 'significant' damage was done to the building.