THIS year's Pershore Plum Festival has officially ended after the last event took place.

The newly named Plum Bikeaway and organised by Bikeaway Ventures took place at Pershore College with over 100 cyclists waved off by St John Ambulance President Henry Sandon MBE.

The bikeaway, a non competitive cycling event, aims to raise funds for local charities including the Pershore Unit of St John Ambulance and the Vale of Evesham Community First Responders.

It is hoped that £1,000 has been raised for the chosen causes this year.

Cyclists of all ages, travelled from all over the West Midlands to attend the event and in total cycled almost 3,500 miles.

Tomas Davies St John Ambulance unit manager and Tony Haines, chairman of VOECFR said: “We are delighted that the bikeaway has now become an integral part of the Plum Festival and overwhelmed with the amount raised at this years event – this will enable us to purchase life saving equipment and uniforms for our volunteers.

"We are very grateful that this has allowed our organisations to have a much greater input into this years Plum Festival and we would like to thank everyone who came to support us."