TRADERS in Tewkesbury have moved to reassure customers they are open for business, despite the town once again being battered by floods.

As dramatic images are used nationally to highlight flooding in the town, Tewkesbury Borough Council, alongside local residents, businesses and organisations, are highlighting that the town is still accessible from all routes, with shops and businesses open as normal.

The town, which is based at the confluence of the rivers Severn and Avon, is regularly affected by winter flooding, as seen as a result of the recent weather.

Tewkesbury Borough Council’s lead member for economic development and promotion, Coun Dave Waters, said: "While the images of Tewkesbury Abbey with the flooding look dramatic it can give the impression that the town has been cut off, which just isn’t the case.

"We need to be supporting our local economy as much as possible so it is really important that we all do what we can to make it very clear to the public and businesses that they are able to access the town - and that it really is business as usual."