RESIDENTS are being given the opportunity to air their views about the £11.6 million road improvement scheme in Pershore.

County council officers will hold sessions at Pershore Town Hall in Pershore High Street between 4.30pm and 6.30pm on Thursday, November 16 and between 2pm and 6pm on Wednesday, November 29.

The improvement plans will also be on show throughout November and December at Pershore Library in Church Street.

The scheme – which was given the go ahead by Worcestershire County Council at the start of November – includes a new link road which will connect the Keytec business park with the A44.

Improvement work at Pinvin crossroads hopes to ease congestion in the area and upgrades will be made to the Wyre Road and Station Road junction.

Cllr Ken Pollock, cabinet member with responsibility for economy and infrastructure, said: "These proposed improvements in the Pershore area are a priority for Worcestershire County Council, Worcestershire Local Enterprise Partnership (WLEP), the Chamber of Commerce and local MP's as well as local residents and commuters.

"We are looking to make a huge positive impact on the surrounding area by reducing travel times and costs as well as making it easier for people to get into and out of the area."

The proposals can be viewed online at

Residents wishing to make comments about the proposed scheme can contact the Transport Strategy Team by email at or by post at Worcestershire County Council, County Hall, Pavilion E1 Spetchley Road, Worcester, Worcestershire, WR5 2NP.

Comments must be sent by Sunday, December 24.