A CONCERNED group of residents are fighting back against proposals to build a new Sainsbury’s store in Moreton.

The supermarket giant announced its plans just before Christmas to build a ‘small supermarket’ and a petrol station on land to the south of Fosseway Avenue, next to the A429.

Plans have yet to be submitted for the store, which would be built opposite the North Cotswold Hospital and create up to 150 jobs.

But action group Moreton Against Sainsbury’s Supermarket (MASS), which launched less than a month ago, is fighting back against the chain moving into the market town.

Worried Fosseway Avenue resident Emma Pomeroy, aged 43, is the co-chairman of the group. The mother-oftwo said the town did not need another supermarket and the significant increase in traffic would cause a headache for residents.

“We’re not against development,”

she said. “It has to happen. We just think it’s the wrong site and out of proportion for Moreton.

“That site in particular is the gateway to Moreton from the south. Is that what we want people to see as they drive into Moreton?”

Since its launch, the group has attracted 600 hits on its website and 100 ‘likes’ on its Facebook page while a petition has gathered more than 100 signatures. Stickers and posters have also started to appear in shops and windows.

Fellow co-chairman Ruth Winder, 41, also a Fosseway Avenue resident, said she was concerned about flooding if the new store was built.

“A lot of houses along Fosseway Avenue were flooded in 2007,” she said. “The concern is if this gets passed they are clearly going to be tarmacking over the site. I live at the very end of Fosseway Avenue and my garden’s been under water several times this winter.”

Proposals will go before the public tomorrow and Saturday in the Redesdale Hall.

For details about MASS, visit moretonagainstsainsburys.co.uk.